DON'T TEXT AND DRIVE – 2014
❞ Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s animation shows the dangers of texting while driving. Messaging on his phone, our car driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing. Distracted by the messages, he drives incautiously and runs into a young woman riding her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the car driver does not text and drive he travels safely around the world. Our message is clear:
Save a Life. Don‘t Text and Drive! The 3D animation is set in a very graphical, cubistic world. The style is defined through geometric shapes and a warm colour palette. ❝