Lancôme

ABSOLUE - Eye Cream

For Lancôme’s Eye Cream, I collaborated with DLP Paris to produce high-end 3D visuals that showcase the product’s luxurious quality and advanced skincare benefits.

I was responsible for the 3D sequences that seamlessly tie into the live-action shots, ensuring a smooth and immersive transition.

My art direction focused on highlighting the cream’s silky, luminous textures while subtly integrating tech-inspired details to emphasize its innovative formulation.

This approach not only elevated the overall visual narrative but also reinforced the product’s promise of targeted care and revitalization for the delicate eye area.

PROCESS

My role was to bring this fusion of cutting-edge efficacy and luxurious skincare to life, crafting 3D visuals that showcase the product’s innovation while capturing its sophisticated, indulgent feel.

Elastine

Through thoughtful design and art direction, I aimed to tell a story that’s as striking and refined as the formula itself.

Cell

Throughout this project, I used each step to explore new ideas and push the visuals further.
I developed multiple styleframes and animation tests to find the right look and feel.

Animation

By fine-tuning materials, lighting, and movement, I created 3D sequences that felt authentic and blended seamlessly with the live-action, all while staying true to my artistic vision.